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Diamonds, crystals and beads attract crowds to a three-day showcase at the Orange County Fairgrounds.
By Elia Powers
Daily Pilot
FAIRGROUNDS -- Newport Beach business owner Ira Israel doesn't have a shop where he can show off his Venetian glass beads, so events like the GemFaire are vital to his operation.
Much of Israel's business is conducted over the Internet. He sai he brings his products to about 25 traveling shows per year.
The GemFaire, a three-day bead, jewelry and crystal showcase that visited the Orange County Fairgrounds Friday, Saturday and Sunday, is one of his favorites.
"This gives us a presence," said Israel, co-owner of Via Murano®, a company that imports beads from Italy and sells them for jewelry products. "Customers like to physically touch the beads. We're local and we do very well here."
Israel set up shop for the weekend, answering questions about the company's two trademarked brands: Twisted Tornado Crimp® and
Snapeez®....
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